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Fast Chat: Deutsch L.A.'s 'The Inventionist'
Yesterday, Deutsch L.A. announced “The Inventionist,” a new offering focused on conceiving and developing digital products at an affordable cost, for clients ranging from big brands to tech startups....
View ArticleStarcom Joins Esurance Media Roster
Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the...
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Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in...
Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The...
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Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets
Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well.More than 100 fake Esurance accounts have been...
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Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From...
Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged...
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Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on...
CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for...
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San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program
The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or “yards”—by completing...
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U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans
When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops to lure them into their booths....
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Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine
Esurance learned an fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly innocuous headline...
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24 Hours in Advertising: Tuesday, Jan. 20, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:Lilly Pulitzer's bold move to Target Many fans of the iconic Lilly Pulitzer clothing...
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Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its...
After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting up and ready to...
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24 Hours in Advertising: Tuesday, Jan. 27, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:Victoria's Secret releases full Super Bowl spot The lingerie brand teased its Super...
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Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very...
UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star: Oh, we #sorta forgot to mention ... we've got another ad during...
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Which Brands Proved Their Social Skills on Twitter During Last Night's Super...
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's...
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What Kinds of Super Bowl Ads Generated the Most Online Buzz?
Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how the Big Game ads stacked up online....
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Serial Is Landing on Pandora With the Backing of Big Brand Advertisers
Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content. Two weeks ago, Pandora...
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Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners became enthralled by...
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Breakthrough Agency of the Year: Heat Harnesses the Element of Surprise
Earlier this year, a new film starring Dave Franco, Rob Gronkowski, Rex Ryan and Tyrannosaurus rex took the Internet by storm."Critics" called it "impossible to un-watch" and "an epic tale of gridiron...
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How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather, the automaker crashed the game...
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A Cash-Encrusted Football Crashes Through Everyday Life in Esurance's Super...
Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game-day ad. Starting today, people can retweet messages from the...
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